5th Edition of START-EAT-UP in Lisbon: Data Analysis and Use

The 5th edition of START-EAT-UP that put Data back in the spotlight!

The START-EAT-UP movement returned to Lisbon for its 5th edition and, for the first time, with the same theme: "Data Analysis and Use".

This time, the meeting point was once again the CIBT – Tourism Technology-Based Incubation Center – in Estoril, where an enthusiastic community of entrepreneurs, restaurant professionals, and digital experts gathered. They shared a common desire to understand how data impacts and drives the sector, preparing it for the present and the future.

Data reflects the business and deserves to be analyzed!

In a demanding and constantly transforming sector, analyzing the data that the business itself generates – whether it be sales, execution times of different actions, or even customer behavior – is no longer an extra. Today, it is a strategic pillar for those who want to grow sustainably.

That was precisely the premise of this edition: to show, in a practical way, how to collect and interpret data to make smarter decisions. Through a dynamic roundtable discussion, participants listened to speakers with real-world experience share useful tools and concrete stories of transformation through information.

The reality of those who live in close contact with data.

With a panel of speakers who work daily with data – whether in management, technology, or day-to-day operations – this edition was a call to action. The roundtable moderation presented challenging premises that generated authentic sharing:

  • Analysts have shown, in a few words, how to extract the best that data offers us to make thoughtful and strategic decisions that promote a business.
  • Business management software experts demonstrated how to transform data into actions for the day-to-day operations of a business;
  • Entrepreneurs in the sector shared their vision of how data contributes to making businesses more effective and efficient;

In the end, the message was clear: those who analyze their data, know their customers better – and anticipate the market.

A movement that goes beyond the event.

Just like in previous editions, START-EAT-UP is not just an event – ​​it's a space where ideas take shape, where curiosity intersects with strategic vision, and where every conversation can be the turning point for a business.

In this edition, the relaxed and collaborative environment reinforced the idea that innovation, sharing, and growth go hand in hand – when there is space, intention, and a community willing to learn together.

 

WHAT'S COMING NEXT?

After 5 editions and a community that has grown organically and genuinely, START-EAT-UP has established itself as the national movement transforming the restaurant sector.

In September, the next edition moves to Porto with the theme " Recruitment ," challenging the sector to rethink how it attracts, retains, and develops talent. The date and location will be revealed soon – but the spirit will remain the same: provocative, inspiring, and constructive.

DO YOU WANT TO BE PART OF THIS CHANGE?

If you want to better position your restaurant, make your business more efficient, or discover new tools to grow consciously, START-EAT-UP is the place for you.

Follow this movement on social media and stay up-to-date with all the news.

The next revolution can start with you.

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