THE ORIGIN OF START-EAT-UP

The restaurant industry is one of the most challenging and exciting sectors in the world. Entrepreneurship here requires more than talent and passion — it requires strategic vision, management skills, openness to innovation and a deep capacity for adaptation.

It was from this urgency that START-EAT-UP was born : a movement that is transforming the restaurant industry in Portugal by empowering entrepreneurs, sharing real experiences and building a strong and collaborative community .

Our purpose is clear: to democratize access to technology, artificial intelligence and best management practices . We want small businesses to have the same growth opportunities as large chains — and for them to also challenge themselves to innovate, optimize and reinvent themselves continuously.

We believe that true progress happens when there is sharing among all the players in the sector . Stories of success and failure become fuel for collective growth. Here, no one is alone : we create an environment of constant learning, where different trajectories, realities and visions intersect.

More than an event, START-EAT-UP is a living ecosystem .

It's where tradition meets technology.

Where inspiration takes shape.

Where restoration rediscovers its true potential.