START-EAT-UP: Innovation in the Restaurant sector.

More than an Event, a Movement!

The restaurant industry is one of the most dynamic and challenging sectors that exists and undertaking this area requires not only passion and talent, but also strategic knowledge, digitalization and innovation.

This need became the starting point for the creation of START-EAT-UP . More than just an event, we want it to be a movement. A movement of change and innovation that connects people and businesses; empowers entrepreneurs and helps transform businesses, regardless of their size. This concept arises from the desire to allow greater equality of access to technology and best management practices, not only so that small businesses have access to the same tools available to large companies. The focus is not only on small businesses. Despite their size and greater ease of access to digital tools, large companies can also benefit from this knowledge, as they have been able to further optimize their processes and accelerate their growth.

START-EAT-UP is a movement that believes that the sector can only be strengthened when there is collaboration between all its stakeholders, whether small or large businesses. It is possible to learn, exchange experiences and grow together, instead of everyone being competitors.

With this concept, START-EAT-UP aims to:

  • Educate and empower entrepreneurs through practical and strategic knowledge
  • Connect professionals
  • Create a collaborative ecosystem
  • Innovate through technology, artificial intelligence and digitalization
  • Promote sustainability
  • Promote more efficient and conscious management
  • Create bridges between businesses of different sizes, encouraging mutual growth
  • Revolutionize the restaurant sector, preparing it for the challenges of the future.

One of the pillars of the movement is to boost business, but also to help continuously improve processes, embracing innovation in an agile and efficient way.

This movement comes to life with the support of great partners such as:

  • Tourism of Portugal
  • NEST
  • Unicorn Factory
  • Storesace
  • Dig-In

These players believe in the importance of innovation in the restaurant industry and the mutual growth of all its stakeholders. From the very beginning, START-EAT-UP was designed to be a reference in the sector, creating a movement that transforms the way these businesses operate.

We aspire to grow and evolve in the coming years, becoming a Top Of Mind when it comes to digitalization, innovation and management in this sector.

We plan to expand the event to different cities and countries, hold a major annual meeting that will bring together the sector's main players and, above all, create an environment where everyone – from small entrepreneurs to large chains – can learn, collaborate and grow together.

START-EAT-UP is more than an event - It is a Movement that transforms the restaurant sector!

Back to blog