10th Edition START-EAT-UP, in Estoril: Delivery in the Restaurant Business.

 When Delivery Dictates the Course of Modern Restaurant Business.

 

Lisbon hosted the 10th edition of START-EAT-UP, a meeting that once again brought together decision-makers, brands, and experts to discuss one of the most decisive topics in today's restaurant industry: delivery as a strategic driver of the business.

 

Held at CIBT — Tourism Technology-Based Incubation Center, in Estoril, this event reinforces START-EAT-UP's role as a space for practical reflection, knowledge sharing, and connection between technology, data, and real operations.

In an environment marked by proximity, strategic vision, and real experiences, our afternoon focused on the major challenges and opportunities that delivery brings to the management, logistics, and sustainable growth of the restaurant business.

 

A program designed for the present — and the future.

 

The session began at 2:30 PM with Check-In and Networking, immediately creating an environment conducive to the exchange of ideas among industry professionals.

At 3:00 PM, the opening of this session was led by DIG-IN and storesace, who, in partnership, monthly organize this movement of sharing and digitalization of the restaurant sector in Portugal.

 

Panel 1 | Data as the Basis for Strategic Management.

 

The first panel of the afternoon addressed one of the most fundamental pillars of modern delivery: the use of data and strategic management in the delivery business.

With the participation of theRest, Non Basta, and ADECI Group, the discussion focused on the role of data in decision-making, optimizing operations, and building more efficient and profitable business models.

It became clear that, in an increasingly competitive market, those who know how to read, interpret, and act on data are always one step ahead.

 

Panel 2 | 2020–2030: learning from the past to prepare for the future

 

The second panel of the afternoon covered a decade of achievements, offering "A Retrospective for the Future", where DIG-IN, Uber Eats, and City Chefs analyzed and discussed the evolution of the delivery business, presenting relevant data on the growth and use of delivery in the restaurant industry.

 

Through the analysis of existing information in this segment and speculation about what is yet to come, it became evident that delivery occupies an increasing space in our lives and that the trend is continuous growth and development.

 

Panel 3 | Management and Logistics in Detail.

 

The final part of the program was dedicated to the details that make a difference in day-to-day operations: "The Big Details: Management and Logistics."

With Burger King, Catcher, and storesace, the panel highlighted the importance of operational efficiency, well-structured logistics, and intelligent use of technology to scale delivery without compromising quality, margins, or customer experience.

Once again, it became evident that the success of delivery is built on the details.

 

Sharing and understanding new realities.

 

START-EAT-UP is more than an event where conversations take place and different knowledge and realities are shared. It is a movement where everyone is part of a community that continuously grows with each edition.

Speaking, being present, participating – this is what START-EAT-UP aims for with each edition. More than inviting people to contribute their insights on a particular topic, we always want every participant to feel welcome and to be given the same opportunity. It is with this premise that networking moments are held, so that everyone can get to know each other and discuss their realities, however different they may be.

It is with this premise that this movement is built.

 

 

A New Year — New Opportunities

 

With the start of 2026, we challenge our partners to provide an even more diverse experience to all participants and, in doing so, reinforce our commitment to taking the restaurant industry into the future, investing even more in innovation, technology, and real business impact.

 

From the moment they register, participate, and await the next session, everyone becomes eligible to benefit from the "Next Level Unlocked" campaign, providing direct access to technological solutions that are already transforming the market, accelerating the digitalization and growth of restaurant businesses.

 

The reinforcement this edition brought:

• The restaurant industry is evolving rapidly, with technology playing a central role in this evolution.
• Delivery and existing business data are now a competitive factor among businesses.
• The right tools and a strategic vision are fundamental for sustainable growth.
• Decision-makers, brands, and experts are crucial for sharing.
• START-EAT-UP and its community contribute to accelerating the transformation of this sector in Portugal.

 

START-EAT-UP continues to grow

 

With each edition, START-EAT-UP solidifies its position as an essential meeting point for those who believe that the future of the restaurant business is built on innovation, collaboration, and practical knowledge.

 

New topics, new speakers, new cities — but always the same purpose: To empower the restaurant sector for the future.

 

Stay tuned for the next editions.

The future is already on the table.

And we want to continue this journey with you.

 

See you at the next edition!